Built Into the Business
Four percent of profits is set aside to support animal rescues and pet-focused organizations.
The Fur Percent
Good smells. Greater good.
FORTHEFUR donates 4% of profits to select animal rescues and pet-focused organizations—turning everyday fur care into something that gives back.
4%of profits donated
How It Works
Small percentage. Real purpose.
Partners Announced Transparently
Our first recipients will be shared as relationships are confirmed—not before.
Community-Guided Over Time
As The Fur Percent grows, our community will help shape which causes receive support next.
Why We Give Back
It started at home.
Our love for animals has always been personal—from growing up with pets of every shape and size to adopting rescues that became part of our family.
Bringing home Luke, a sweet pit bull from a local shelter, to join Leia changed our lives. The Fur Percent is our way of supporting the organizations that make more beginnings like theirs possible.