The Fur Percent

4% of every purchase. Fur a cause.

At For the Fur, we’re committed to making a paws-itive impact. That’s why we donate 4% of every purchase to select animal rescues and pet-focused organizations across the world.

Our first partners will be announced soon and this is just the beginning. Over time, we’ll invite our community to recommend causes, vote on future recipients, and help shape where The Fur Percent goes next, together! 

Why We Give Back

Our love for animals has been a lifelong journey — from growing up with pets of every shape and size to adopting rescues that became part of our family. One of our proudest moments was bringing home Luke, a sweet pitbull from a local shelter to join our other dog, Leia — an adoption that changed our lives (and theirs) forever.

We know firsthand the joy, companionship, and unconditional love pets bring. The Fur Percent is our way of giving back to the organizations that make these moments possible and ensuring more pets (and their people) get to experience them, too.